Easy Soft Refresh

Welcome to Easy Soft, a manifestation of sophistication and innovation designed
to redefine the possibilities of your curls. Crafted to soften even the tightest of curls, waves, or kinks, this refined formula allows for effortless elongation, granting your hair a touch of grace and glamour.

Effortless Detangling & Protection

Bid farewell to knots and tangles as Easy Soft effortlessly detangles, leaving your hair smooth, sleek, and ready to embrace any style. Shea butter and coconut oil, the dynamic duo within this range, work harmoniously to provide a shield of protection, ensuring your hair retains its natural strength and vitality.

Perfected Sophistication

The new Easy Soft range not only redefines your curls but also boasts a perfected,
sophisticated look and feel. The packaging is as exquisite as the results it promises,
ensuring your hair shines just as brightly as the product that transforms it.

Deep Soothe & Hydrate

Revitalizing Braid Spray

Luxurizing Hair Food

Fermented Rice Water Spray

Whipped Shea Butter

Edge Tamer

BLM Curls

Black Like Me: Curl & Perm System products is a professional-grade line designed to chemically transform and maintain a defined curl pattern, contrasting with the protective style focus of the “BLM easy soft” line

Soothing Treatment

This treatment is formulated with shea butter and
coconut oil which keep the hair moisturised and
soft with a natural shine.

Revitalizing Braid Spray

 350ML (100ML FREE)

Specially formulated for braided hairstyles, to help
relieve an itching scalp. It hydrates hair and scalp,
and leaves braided styles with a radiant shine.

Enriching Hair Food

125ML

Formulated with a unique combination of Shea
Butter and Coconut Oil to nourish your hair and
scalp, restore moisture and lustre whilst
softening your hair

Fermented Rice Water Spray

350ML (100ML FREE)

An aftercare product formulated to moisturize and revitalize the hair while leaving it soft & nourished. This can be used daily and suited for all hair types.

Whipped Shear Butter

250ML

Protects the hair by sealing in moisture and preventing dryness. Strengthens the hair leaving it feeling soft & nourished.

Edge Tamer

125ML

Perfect edge control for moulding, sculpting, and styling the hair. Helps to eliminate dryness and prevents buildup. With regular use, hair will
maintain a natural, healthy shine